Comment GUIDE LinkedIn Post Templates (2026)

A "comment GUIDE" post offers one specific resource, shows what's inside, and ends with a single keyword for readers to comment. Pair it with a short public reply and a DM that carries the link, and a comment to DM tool like LeadShark delivers it to every commenter in under 10 minutes on average.

In short:

One resource, one keyword. "Comment GUIDE and I'll send it" beats a menu of options.
Preview the value. List what's inside so the comment is an easy yes.
No link in the post. The DM carries it, and the comment is what triggers delivery.
Every post needs three pieces of copy: the post, the public reply and the DM. The templates below include all three.

The 4 parts of a comment GUIDE post

Part	Its job	Example
Hook	Stop the scroll with the result or the pain	"Most DMs after a comment get ignored. Here's the 5-line version that gets replies."
Proof of value	Show what's inside	"Inside: the 5 lines, 3 openers, the follow-up I use."
Who it's for	Let the right people self-select	"For founders who sell on LinkedIn themselves."
CTA with one keyword	Tell them exactly what to type	"Comment DMS and I'll send it to you."

Write the post, then check how the hook looks before "see more" with the LinkedIn post preview. Bold or italic text in a post needs the LinkedIn text formatter.

8 comment GUIDE templates you can copy

Each template has the post, the public reply under each comment and the DM. Swap the brackets for your own resource.

1. The checklist

I turned [process] into a one-page checklist. It's the exact list I run before every [task].

Inside: [item 1], [item 2], [item 3].

Comment CHECKLIST and I'll send it to you.

Reply: "Sent, {{firstName}}. Check your DMs."
DM: "Hey {{firstName}}, here's the checklist: [link]. Which step takes you the longest?"

2. The swipe file

Every [hook / subject line / opener] I've used this year, in one swipe file. [Number] examples, sorted by type.

Comment SWIPE and I'll DM it.

Reply: "On its way, {{firstName}}."
DM: "Hey {{firstName}}, here's the swipe file: [link]. Which kind do you write most?"

3. The template

I stopped starting [document] from a blank page. This is the template I use every time.

Comment TEMPLATE and I'll send you a copy.

Reply: "Just sent it, {{firstName}}."
DM: "Hey {{firstName}}, here's the template: [link]. Duplicate it and make it yours. What will you use it for first?"

4. The teardown

I broke down [result or campaign] step by step: what we did, what didn't work, and what I'd change.

Comment TEARDOWN and I'll send the full breakdown.

Reply: "Check your DMs, {{firstName}}."
DM: "Hey {{firstName}}, here's the full teardown: [link]. Which part do you want me to go deeper on?"

5. The mini course

I recorded a short course on [topic]. [Number] lessons, no fluff, free.

Comment COURSE and I'll DM you the link.

Reply: "Sent, {{firstName}}. Enjoy lesson one."
DM: "Hey {{firstName}}, here's the course: [link]. Tell me what you think after lesson one."

6. The calculator or spreadsheet

I built a simple sheet that works out [number people care about] in two minutes.

Comment SHEET and I'll send it to you.

Reply: "It's in your DMs, {{firstName}}."
DM: "Hey {{firstName}}, here's the sheet: [link]. Make a copy before you edit it. What number did you get?"

7. The webinar or replay

I'm running a free session on [topic] on [date]. Can't make it live? You'll get the replay.

Comment SEAT and I'll DM you the link.

Reply: "You're in, {{firstName}}. Link's in your DMs."
DM: "Hey {{firstName}}, here's your link to register: [link]. What's the one question you want answered?"

8. The newsletter magnet

Every week I send one [type of insight] to [audience]. This week's issue is [topic].

Comment ISSUE and I'll send it, plus the next ones if you want them.

Reply: "Sent, {{firstName}}."
DM: "Hey {{firstName}}, here's this week's issue: [link]. Reply if you'd rather not get the next ones."

For number 8, point the DM at an email-gated page so the reader lands on your list. Need more resource ideas? Browse lead magnet examples.

10 CTA lines that work

Comment GUIDE and I'll send it to you.
Want it? Comment CHECKLIST.
Comment TEMPLATE and it's yours.
Type SWIPE below and I'll DM it.
Comment PLAYBOOK for the full version.
Drop a COURSE in the comments and I'll send the link.
Comment SHEET and I'll send a copy.
Comment SEAT to save your spot.
Comment ISSUE and I'll send this week's edition.
Comment AUDIT and I'll send the checklist we use.

One keyword per post. If you want to know which keyword to pick and how to set it, read comment-triggered DMs: how to pick and set keywords.

Mistakes that cost you comments

Mistake	Fix
A link in the post	Put the link in the DM. The comment is what triggers delivery.
A vague resource ("my tips")	Name it and say what's inside.
Two or three keywords in the CTA	One keyword per post.
A keyword people use anyway ("yes", "great")	Pick a word tied to the resource, like HOOKS.
Replying by hand to the first 20, then stopping	Automate the reply and DM so the 200th commenter gets the same answer as the first.
A DM that pitches	Deliver first, then ask one question.

How to send the guide to everyone who comments

Writing the post is half of it. The other half is delivery: a reply under every matching comment and a DM with the link, including to people you aren't connected with yet. LeadShark does both. You pick the post (live, scheduled or your next one), set the keyword, write the reply and DM templates, and it handles every commenter inside your daily limit of 0 to 250 DMs a day (150 recommended max).

Commenters who aren't connections get a connection request, and the DM goes out once they accept. You can also schedule the post with the automation already attached in the LinkedIn post scheduler.

The full setup is in LinkedIn comment to DM automation: the complete guide. Creator-specific tips are in comment to DM for creators, and if you're wondering what's worth automating at all, see LinkedIn DM automation. How LeadShark keeps sending careful is in is LinkedIn comment to DM automation safe?, what it costs is in LinkedIn comment to DM cost, and founders offering a trial or demo should read comment to DM for SaaS founders.

Try it on your next post

LeadShark has automated 26K+ lead magnet posts and delivered 2.7M+ DMs for 1,500+ creators, live since September 2024. Every plan starts with a 7-day free trial, no card, and pricing has the plans. See the LinkedIn comment to DM tool.

FAQ

How do you write a LinkedIn post that asks people to comment for a guide?

Offer one specific resource, list what's inside, say who it's for, and end with one keyword: "Comment GUIDE and I'll send it to you." Keep the link out of the post and deliver it by DM.

What should a comment GUIDE call to action say?

Name the keyword and the promise in one line, such as "Comment CHECKLIST and I'll send it to you." Use one keyword per post, in capitals so it stands out.

Should I put the link in the post or the DM?

In the DM. A link in the post sends readers away before they comment, and the comment is what triggers delivery.

What do I reply under each comment?

One short line that tells them where to look, like "Sent! Check your DMs." A comment to DM tool posts it for you from a template you write.

How do I send the guide to everyone who comments?

Use a comment to DM tool. In LeadShark you pick the post, set the keyword and write the reply and DM, and every matching commenter gets both, in under 10 minutes on average.

Can I send the guide to commenters I'm not connected with?

Yes. LeadShark sends them a connection request and delivers the DM once they accept. On Apex it can also DM them without waiting.

Can I schedule a comment GUIDE post with the automation already set?

Yes. Schedule the post in the LinkedIn post scheduler with the automation attached, and delivery starts the moment it goes live.