LeadSharkTurn X replies into leads, automatically
LeadShark is X automation for lead magnets: when someone replies to your post with your keyword, it sends your resource by DM, a public reply, or both. Post and schedule to X on Pro and up. Run X Automations on Pro+ (1 at a time) and Apex (10). Plans start at $39/mo with a 7-day free trial, no card.
Post a lead magnet, pick a keyword, and LeadShark DMs the resource to everyone who replies. Official X API. Paced to keep accounts safe. Try it free, no card: connect X when you sign up and it opens your one-time 72-hour Apex window, with X posting and X Automations.
3.1M+
comments processed
2.8M+
DMs delivered
5,000+
creators signed up
28K+
automations created
Under 10 minutes
average response
How X auto DM works in LeadShark
You already do this by hand: someone replies GUIDE, you paste the link into a DM. LeadShark does that the moment the reply lands, so a good post does not leave you copying the same file into inboxes all afternoon.
Ruz @ruzgarzere
I wrote the guide I wish I had for lead magnets on X. Reply GUIDE and I'll DM it to you.
DM sentDominik J.
GUIDE
DM sentAryan M.
guide please 🙏
Replied with the linkElliot G.
GUIDE
Direct message to Dominik J.
leads.sh/guide
Here's your guide, enjoy! leads.sh/guide
- 1
Post on X with a keyword
Write the post in LeadShark, or cross-post a LinkedIn post to X. Say what people get and the word they should reply, like GUIDE or CHECKLIST.
- 2
People reply with it
LeadShark watches the replies on that post for the keyword you chose.
- 3
They get your resource
By DM, a public reply, or both. You write both messages, so people only get what they asked for.
What you get with LeadShark on X
X lead magnet automations
When someone replies with your keyword, LeadShark delivers the resource. A public reply acknowledges the request. The DM carries the file. Use both when you want the thread to show that delivery is working, and the inbox to hold the link.
Switch it on for a post that is already live and it also picks up keyword replies from the past week, so a post that took off before you set it up is still covered. Anyone who replies STOP is not messaged again.
Pro+ runs 1 X Automation at a time. Apex runs 10. Posting to X without an automation is available on Pro and up.
Schedule and cross-post
Write once. Publish or schedule an X-only post, or cross-post a LinkedIn post to X. Long posts go out as a thread on a free X account, or in full with X Premium.
On Pro+ and Apex, attach the lead magnet while you write the X post, in the composer, through the API or through your AI agent (MCP), so it starts the moment the post goes out. For a post that is already live, switch it on in X Automations.
Pages that capture the email
Put a LeadShark email-gated page behind the DM, as a leads.sh short link, and say so in the post. Track who clicked. Sync new emails to Kit or Beehiiv. Pages also work on their own, from a bio, a newsletter or an ad.
Counts, from pricing: 1 page on Pro, 100 on Pro+, unlimited on Apex. On X, the automation that sends the DM starts on Pro+, so the X lead-magnet path is a Pro+ or Apex motion.
Official API, paced to keep accounts safe
LeadShark runs X on the official X API. Sending is paced and rate-limited to keep accounts safe. You write the post, the reply and the DM. This is inbound: people get a message because they asked for the resource in a reply.
LinkedIn plus X, in one tool
The same lead magnet can run on LinkedIn comments and X replies. Schedule once, post to both, and keep the offer consistent. For the LinkedIn side, see LinkedIn comment to DM and the LinkedIn post scheduler.
Schedule once. Post to LinkedIn and X.
One post, both platforms, with the automation already on it.
Schedule post
Try itPost to
Post as
Ruz
Your personal profile
Post content
I put every lead magnet that worked for me this year into one swipe file.
Comment SWIPE and I'll send it.
First comment
P.S. It's free. Just comment SWIPE 👇
Schedule for
Tue · 9:00 AM
Repost after
Post to LinkedIn, X or both from one composerPro and up
Attach the comment-to-DM automation before the post goes live
Add a first comment and auto-reposts at +4h, +8h or +12h
Schedule as your Company Page, and have it comment on or like your postPro+
Post for any account you manage, from your own composerTeams & admin access
Or let your AI agent schedule it over MCP, automation includedPro+
What to run on X with LeadShark
Lead magnets
A checklist, swipe file, template or short guide. The post promises a useful file. The reply is the ask. The DM delivers it. Browse formats on the X lead magnet examples library, and steal the structure, not someone else's claims.
Launches
Ship a product, a cohort or a waitlist and let interested people raise a hand in the replies. The automation sends the landing page or the signup link while you are still in the launch thread.
Newsletters
Grow Kit or Beehiiv from X without pasting the same link 200 times. The DM sends an email-gated page, the email lands in your list, and you keep writing the next post.
The resource you keep promising to DM
If your posts already say "reply and I'll send it," this page is the system behind that sentence. Set it up once per post and let LeadShark finish the deliveries.
LeadShark vs Hypefury and Typefully
Checked against each tool's own site on November 12, 2026. Prices and features change, so check before you buy.
| What you need | LeadShark | Hypefury | Typefully |
|---|---|---|---|
| Keyword reply to a lead magnet DM on X | Yes, on Pro+ and Apex | Not on X. Its pricing page no longer lists X, and its auto DMs are for Instagram | No auto-DMs in the app (checked November 11, 2026), though its pricing table still lists them |
| Email-gated pages in the DM | Yes, leads.sh Pages, Kit and Beehiiv sync | Not the LeadShark Pages flow | Not the LeadShark Pages flow |
| Schedule X posts | Yes, Pro and up | Multi-network scheduling, without X | Strong X composer and queue |
| Cross-post LinkedIn to X | Yes | Not on X | Cross-post across several networks |
| AI agent can schedule the X post with the automation (MCP) | Yes, Pro+ and Apex | Not on X | Has its own API and MCP. That is not lead-magnet automation |
Hypefury was the X scheduler a lot of creators grew up on. Its pricing page now lists Instagram, Facebook, Threads, LinkedIn, TikTok and Bluesky, not X, so people who used it for X need a home for the "reply and I'll DM you" post, not another calendar. Typefully is a strong editor and queue. LeadShark is the tool that delivers the resource when the reply comes in, and can still schedule the post that started it.
Coming from Instagram comment-to-DM? Read ManyChat for X.
What you get on each plan
Pro, $39/mo ($390/yr)
Post and schedule to X, including cross-posting a LinkedIn post. No X Automations.
Pro+, $59/mo ($590/yr)
Everything in Pro, plus 1 running X Automation, email-gated pages, and the Automation + Discover MCP so your AI agent can schedule the X post with the automation attached.
Apex, $119/mo ($1190/yr)
Everything in Pro+, plus 10 running X Automations, unlimited LinkedIn automations, and the full Apex MCP.
7-day free trial on every plan. No card. Cancel anytime. Yearly billing is 2 months free. X is not in the plain trial: connecting X when you sign up opens the one-time 72-hour Apex window, with X posting and X Automations. Full comparison on Pricing.
FAQ
Does LeadShark work on X (Twitter)?
Yes. Pro and up can post and schedule to X, including cross-posting a LinkedIn post. With X Automations, everyone who replies to your X post with your keyword gets your resource by DM, a public reply, or both. Pro+ runs 1 X Automation at a time and Apex runs 10. You write the post, the reply and the DM.
What is Twitter auto DM, and how does LeadShark do it?
Twitter auto DM is the older name for sending a direct message on X automatically after a trigger. LeadShark's version is inbound: you offer a resource in a post, someone replies with your keyword, and they get the link in a DM. This is not a campaign that messages strangers, and it is not a welcome DM to every new follower.
Which plan do I need for X auto DM?
X Automations start on Pro+ at $59/mo, with 1 running automation. Apex at $119/mo runs 10. Pro at $39/mo can post and schedule to X, but it does not run X Automations. Every plan has a 7-day free trial, no card. X is not part of the plain trial: connect X when you sign up (or unlock it in Settings) to open the one-time 72-hour Apex window, which includes X posting and X Automations.
Is this safe for my X account?
LeadShark runs X on the official X API, and sending is paced and rate-limited to keep accounts safe. You write the messages, and people only get a DM because they replied with the keyword and asked for the resource. Anyone who replies STOP is not messaged again. No tool is risk-free, so start with a clear offer and a resource you have already opened yourself.
Can I collect emails from X replies?
Yes. Send a LeadShark email-gated page as a leads.sh short link in the DM, and say so in the post. New emails can sync to Kit or Beehiiv. You get 1 page on Pro, 100 on Pro+, and unlimited pages on Apex. The X automation that delivers that DM runs on Pro+ and Apex.
Can I schedule X posts and attach the lead magnet in advance?
Yes, on Pro+ and Apex. Write the X post in LeadShark, turn on Lead magnet in the same window and set the keyword, the resource link and the DM or public reply. Schedule it or post it now, and the automation starts when the post goes out. Your AI agent (MCP) and the API can do the same. A post cross-posted from LinkedIn gets its X automation in X Automations once it is live, which also picks up keyword replies that came in before you switched it on.
Does LeadShark also run lead magnets on LinkedIn?
Yes. LinkedIn is the original comment-to-DM flow: someone comments your keyword, LeadShark replies under the comment and DMs the resource, in under 10 minutes on average. You can run both networks from the same account. See LinkedIn comment to DM.
How is this different from Hypefury or Typefully?
Hypefury was widely used to schedule on X. Its current pricing page lists Instagram, Facebook, Threads, LinkedIn, TikTok and Bluesky, not X, and its auto DMs are for Instagram. Typefully is a strong X editor and scheduler. LeadShark is built to deliver the lead magnet when someone replies with your keyword, with optional email capture, and to schedule or cross-post the post that starts that flow. More in Hypefury alternative for X and Typefully alternative for X.
Keep reading
Put your next X lead magnet on autopilot
Write the post. Pick the keyword. LeadShark delivers the file when the replies come in.