LinkedIn Comment to DM for Ghostwriters
Ruz, Founder LeadShark · Updated Oct 25, 2026 · 2 min read
For LinkedIn ghostwriters, comment to DM automation is how you prove your posts make money for your clients. You write the post with a lead magnet and a keyword, schedule it with the automation already attached, and every commenter gets a reply and a DM in your client's voice. Then you report leads and clicks, not just impressions.
The ghostwriter workflow
- Get admin access to your client's LeadShark account, so you can schedule posts and create automations for them.
- Write the post and the lead magnet together. One specific resource, one keyword.
- Schedule it with the automation pre-attached in the LinkedIn post scheduler, plus auto-reposts if you use them.
- Write the reply and DM templates in the client's voice. Every message is a template you write, with only the commenter's first name filled in.
- Report on results: comments, DMs delivered, link clicks and emails captured, per post.
What makes it easier for ghostwriters
- Pre-automated posts. Set the automation on the client's next post so nothing depends on them remembering.
- Partially engage. If the client already answered some comments by hand, those people are skipped.
- Company Pages. On Pro+ and Apex, you can automate a Company Page post as the person.
- Several clients. APEX+ covers 3 LinkedIn profiles from $186/mo, or each client can run their own plan from $39/mo.
Every plan has a 7-day free trial with no card. See pricing or the complete comment to DM guide.
FAQ
Can a ghostwriter set up LinkedIn automations for a client?
Yes. A client can assign you as admin on their LeadShark account, so you can schedule their posts and create comment to DM automations on their behalf.
Will the DMs sound like my client?
Yes. You write the reply and DM templates in the client's voice. LeadShark doesn't generate AI replies, so what you write is what gets sent.
How do I show a client that posts bring in leads?
Track each automated post's comments, DMs delivered, link clicks and emails captured. That turns a content report into a pipeline report.

Written by
Ruz
Founder LeadShark
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