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LinkedIn Comment to DM for Recruiters

Ruz, Founder LeadShark · Updated Oct 25, 2026 · 2 min read

For recruiters, LinkedIn comment to DM automation turns a job post into an inbound candidate pipeline. You post the role, ask people to comment a keyword like APPLY, and every commenter gets a public reply and a DM with the full job description and the apply link. Nobody waits, and you see who actually clicked through.

How it works for a job post

  1. Post the role with the 3 things candidates care about most, and end with "comment APPLY and I'll send you the details".
  2. Automate it in LeadShark with the keyword APPLY, a short public reply and a DM.
  3. Put the details in the DM: the full description, salary range if you share it, and one tracked link to the application.
  4. Reach people outside your network. Commenters who aren't connections get a connection request and the DM once they accept. On Apex, they can get the DM without waiting.
  5. Follow up once with people who didn't reply, filtered to candidates who fit the profile.

A DM template for candidates

Hi {{firstName}}, thanks for your interest! Full details and the application are here: [link]

What's your current notice period?

Why recruiters like it

  • Speed. Candidates get the details in under 10 minutes on average, while they're still interested.
  • Click tracking. See which commenters opened the application, not just who commented.
  • Lists you can use. Export commenters and clicks to CSV or Google Sheets, or send them to your ATS or CRM with webhooks.
  • Your pace. You set the daily DM limit anywhere from 0 to 250 DMs a day (150 recommended max).

Pro ($39/mo) runs up to 10 job posts at once, Pro+ ($59/mo) runs 100. Every plan has a 7-day free trial, no card. See pricing, or read the complete comment to DM guide.

FAQ

Can I automatically DM candidates who comment on my LinkedIn job post?

Yes. Set a keyword like APPLY on the post in LeadShark, and every candidate who comments it gets a public reply and a DM with the job details and the apply link.

What about candidates who aren't my connections?

LeadShark sends them a connection request and delivers the DM once they accept. On the Apex plan it can also DM them without waiting.

Can I export the candidates who commented?

Yes. Export commenters and link clicks to CSV or Google Sheets, or send them to your ATS or CRM through webhooks.

Ruz, Founder LeadShark

Written by

Ruz

Founder LeadShark

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