LinkedIn DM Limit Per Day: How Many DMs to Send

With LeadShark, you choose your own daily DM limit: anywhere from 0 to 250 DMs a day (150 recommended max). That pace applies to automated DMs sent to people who commented on your posts. Connection requests go up to 80 a day and 200 a week on paid plans, and every send is spaced out with human-like pacing, off-hours and an optional warm-up mode for new accounts.

The short answer

These limits are the same on every plan, from Pro to Apex.

Who can you DM on LinkedIn?

A normal LinkedIn message goes to your 1st-degree connections. For someone outside your network, you either connect first or use InMail. That's why comment to DM tools handle connections: LeadShark sends a commenter a connection request and delivers the DM the moment they accept. On Apex, it can also DM commenters you aren't connected with.

How to pick your number

Start lower than you need and ramp up. A sensible path:

1. New to automation: turn on warm-up mode and keep the limit well under 150.
2. After a couple of weeks of normal activity: raise it toward 150 a day, the recommended max.
3. Only for big posts: go above 150, up to 250, when a post pulls in more requests than that, and come back down afterwards.

The number matters less than who you message. A DM someone asked for, because they commented your keyword, is a very different message from a cold pitch. Comment to DM is inbound by design, so every DM is expected.

What else keeps sending healthy

• Pacing over bursts. Spread sends across the day instead of firing them all at once.
• Off-hours. Don't send at 3am in your timezone.
• Templates that read like you. Write your own replies and DMs, and on Pro+ and Apex rotate several DM templates.
• One tool per account. Running several automation tools on one profile stacks their activity.
• Cloud, not your browser. LeadShark connects once with our extension and then runs in the cloud. More in cloud vs extension automation.

No tool is risk-free, so start conservative and ramp up.

What happens when a post gets more comments than your limit?

Nobody gets dropped. Once you reach your daily DM limit, LeadShark stops sending for the day, and commenters who haven't had their DM yet stay on the automation's list. The limit resets at midnight UTC, and the automation picks them up again inside the new day's limit. So a post with 400 requests and a limit of 150 takes about three days to answer everyone.

Your limit covers all your automations together, so two busy posts draw from the same daily number. If you want people answered faster, raise the limit for that post's peak (up to 250) and lower it again after.

For the full setup, read LinkedIn comment to DM automation: the complete guide or how to auto DM everyone who comments on your post.

FAQ

How many DMs can I send on LinkedIn per day with automation?

With LeadShark you set the limit yourself, anywhere from 0 to 250 DMs a day (150 recommended max). Sends are spaced out with human-like pacing, off-hours and an optional warm-up mode.

How many connection requests can I send per day?

LeadShark sends up to 80 connection requests a day and 200 a week on paid plans.

Is 150 DMs a day safe?

150 a day is our recommended maximum for automated DMs to people who commented on your posts. Start lower with warm-up mode on a new account, ramp up over time, and keep templates personal. No tool is risk-free.

Can I DM people who aren't my connections?

A normal LinkedIn DM reaches 1st-degree connections only. LeadShark sends other commenters a connection request and delivers the DM once they accept, and on Apex it can DM them without waiting.

Does the DM limit change by plan?

No. Every plan, from Pro at $39/mo to Apex at $119/mo, lets you set 0 to 250 DMs a day (150 recommended max).